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Key values What matters to them in making a decision? What are the main values they emphasize? What are their fears about purchasing your product or service? Personality Introvert – Extrovert Passive – Active Analytical – Creative Loyal – Friendly Objectives and challenges What are their personal and professional goals? How and where do your products and services contribute? Real buyer persona example In the paragraphs below you will find a real example of a buyer persona, built by me, for my business. For context, we're talking about an online store of premium nail care tools imported from Japan.
The products are high-end and the price reflects this. Here's what this real profile looks like, which is quite refined. general information Age: 35-50 years Gen: Male Marital Status: Married/In a relationship Geographical positioning: Large cities in Belgium WhatsApp Number Data Romania (Bucharest, Cluj-Napoca, Timișoara, etc.) Environment of residence: Urban Income level: Medium to high income Education level: Higher education, possibly post-graduate Professional information Industry: Corporate, sectors such as IT, Finance, Consulting, Marketing, Sales Company size: Medium to large Level in the company:
Middle to senior Subordinates: Yes, 1-10 people Personality Introvert – Extrovert: Moderate to extrovert Passive – Active: Active Analytical – Creative: Creative Loyal – Friendly: Loyal Identification elements What social networks do they use? Instagram, Facebook, LinkedIn What are their sources of information? Beauty discussion groups, social networks, recommendations from friends and colleagues What sites do they visit? stores (not necessarily cosmetics), product review sites What newsletters are they subscribed to? Corporate newsletters, industry trend newsletters, local news What books do they read? Personal development literature, leadership and management books, contemporary novels, science fiction Attend conferences or events?
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